Marketspace works with clients to design and deploy complex, multi-platform strategies to acquire, retain, and develop customer relationships for greater value at lower cost.

Our approach centers on the strategic design and optimization of "interface systems," the complex arrays of touch points that companies use to manage how they relate to customers, deliver services, and support offerings. Our work extends to defining migration strategies to shift target customer segments into more effective channel behaviors. Our goal is to enhance customer experiences in ways that drive higher levels of revenue and earnings productivity by optimizing customer flows through critical "channel pathways" for purchasing and loyalty behavior.

Proven in client work to create significant business impacts, the Marketspace approach was developed over more than a decade of research into strategies for competing in the networked economy, starting in the early 1990's at Harvard Business School, where our founders developed the world's first formal e-business curriculum. Most recently, the firm's insights have appeared in Best Face Forward: Why Companies Must Improve Their Service Interfaces With Customers, by Marketspace co-founders Jeffrey F. Rayport and Bernard J. Jaworski (HBS Press, 2005, see www.bestfaceforward.info.)

Marketspace LLC is an affiliate of Monitor Group, the global strategic advisory and merchant banking firm with 1,400 professionals in 28 offices around the world.

e-Commerce

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Cases in e-Commerce

Today there are precious few case studies that illustrate "what works" in the New Economy, and in our casebook we have assembled a unique and comprehensive selection that is directly relevant to the New Economy.

Introduction to e-Commerce

The textbook Introduction to e-Commerce lays out a comprehensive foundation for students to understand both the strategy and infrastructures underlying the field of e-commerce.

Internet Marketing

Internet Marketing introduces an integrated online and offline marketing framework that shows how to move customers through four stages of customer relationships (Awareness, Exploration/Expansion, Commitment, Dissolution).