Social Media, Networking Sites and Applications

Any platform used in sharing of information, communication and idea transformation can be referred to as a social media. Social media is commonly known as networking sites. Some examples of social media or networking sites include; Facebook, twitter, Instagram and LinkedIn among others. Other information sharing platforms such as Wikipedia and Google scholar can also […]

Continue Reading....

Portrait of a Difficult Customer Through a Marketer’s Eyes

Not every customer is the same and for everyone their needs are different, you can read about this in the essay on customer services. There are people you will sell an idea to, and they will never get it. Do not meltdown because yourself before actually selling to them, you already know them. You already […]

Continue Reading....

Advertising and Consumer Culture

Advertising and consumer culture In our modern world, the multitude of persuasive messages and advertisements that permeate our contemporary media are almost impossible to ignore. From posters to magazines and even television channels, commercials have become so enmeshed into the American societal fabric that it is difficult to say whether it is the society that […]

Continue Reading....

Don’t Forget the Geotags (Geotags and Check-ins: Why Are They Important in Digital Marketing)

Geo-tagging is commonplace in today’s digitized and online world, and more applications and services are embedding geotagging and geolocation features. Geo-tagging has been around for a while, and many users have embraced it, while others have been reluctant to take it up because of privacy issues. Geotags and check-ins, when used on social media platforms […]

Continue Reading....

Decision Making

Decision making is one of the essential leadership skills that are of importance in the daily operation of any given organization. In fact, in workplaces where efficient decision-making process is practiced, the objectives of the firm are realized. The fundamental goals of any business organization is to minimize the costs and maximize the profits and […]

Continue Reading....