Social Media, Networking Sites and Applications

Any platform used in sharing of information, communication and idea transformation can be referred to as a social media. Social media is commonly known as networking sites. Some examples of social media or networking sites include; Facebook, twitter, Instagram and LinkedIn among others. Other information sharing platforms such as Wikipedia and Google scholar can also […]

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Don’t Forget the Geotags (Geotags and Check-ins: Why Are They Important in Digital Marketing)

Geo-tagging is commonplace in today’s digitized and online world, and more applications and services are embedding geotagging and geolocation features. Geo-tagging has been around for a while, and many users have embraced it, while others have been reluctant to take it up because of privacy issues. Geotags and check-ins, when used on social media platforms […]

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