How to Write Effective Emails

How to start a formal email

How to Write Effective Emails

Laureen Miles Brunelli is an experienced journalist with more than two decades of experience in the field. She covered parenting, specifically focusing on the subject of work from home, as a writer for The Balance.

Many of us did not learn to write emails in school, yet knowing how to write an email is an invaluable skill in the workplace. This is particularly true for those working in (or looking for) telecommuting jobs. Next to good phone etiquette, there is probably no skill as important as email when it comes to getting–and keeping–a work-at-home job.

A well-written email makes it easy for the recipient to understand and act on its message. In the job search, email may precede or even replace the face-to-face first impression, so proper punctuation and a coherent message is key. And on the job, unclear emails cause confusion and delays. Follow these tips to write effective emails to colleagues, clients, potential clients, hiring managers, and even friends and family.

2 Get the salutation right.

Professional email salutations can be tricky unless you know some email greeting do’s and don’ts. Play it too straight and you’ll sound stuffy. Too informal, and you’ll come across as unprofessional. How do you find a balance?

Even if you know the recipient well, zany salutations are inappropriate for business email. If your professional email happens to be forwarded or becomes part of a Reply All chain, people besides your intended recipient will see it. Keep it professional. Martin may be your buddy, but save the playful banter for when you’re off the clock.

It’s fine to use a friendly tone with someone you know or work closely with, particularly if that person is on the same company tier as you, or at least not much higher up the food chain. For almost all workplace communication, Hi is an appropriate greeting.

Here’s a tip: Use a more formal style if your company requires it or when the person you’re emailing is above your authority. Otherwise, mirror what your colleagues do. If emails between folks on the marketing team usually open with Hey, feel free to follow suit.

The Best Way to Send Business Emails to Multiple Recipients

Formatting and proofreading your business email using all the tips I mentioned can help you craft better business emails. However, simply writing the perfect business email will not boost your email engagement rate.

What is GMass?


GMass is a powerful email outreach platform that lets you send email campaigns right from your Gmail inbox. With impressive mail merge capabilities, it’s a popular Chrome extension used by employees from major companies like Google, LinkedIn, and Twitter.

How do you get started with GMass?
It’s incredibly simple — you only need to download the GMass Chrome extension to your browser, sign up with your Gmail or Google Workspace (formerly G Suite account), and you’re ready to go!


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